OUR PEOPLE
All of us come together with the singular goal in mind of helping our clients become as successful as possible. We help you steward your resources by making the most of the information you already have and guiding you to efficiently gather and analyze whatever information you still need. People are always at the core of what we do. Here are ours...
Bud Sanders
President and Founder
Bud is a marketing research and analytics executive leader and entrepreneur with over twenty-five years of experience helping clients find the truth they need to solve their most difficult business challenges. A passionate researcher with the heart of a teacher, his educational credentials, including graduate degrees in both Statistics and Business, make him uniquely equipped to help clients and stakeholders navigate the research process, and then aid them in the formulation and implementation of strategies and initiatives.
Beth Dunn
Research Manager
Beth is a marketing research professional with over 20 years of experience. She enjoys and is proficient at working with data and getting to the underlying story the data is trying to tell. She is a positive go-getter who loves relating to clients and helping them solve their business problems. As the lead of the Data Management function at SOS, she ensures the team always has the information needed to perform at their best.
Halle Skipper
Operations Manager
Halle graduated from the University of North Georgia in 2023 with a BBA in Marketing. She is highly skilled at communicating with her peers and clients. Her attention to detail, drive, and dedication helps lift the performance of everyone around her. Halle has an incredible desire and capacity to learn, and as the Operations Manager at SOS, she can be found working on all aspects of research studies as well as leading some key, behind-the-scenes initiatives.
Matthew Adams
Growth & Innovation Manager
Matthew graduated with a BBA in Marketing from the University of North Georgia in 2024. Known for his strong work ethic and relentless drive to take things to the next level, he excels in areas of marketing, administration, and client acquisition. His skill set includes research, strategic planning, and team collaboration. In this position, Matthew provides vital administrative and marketing support, conducts research to assist the team, and actively seeks out new client opportunities to drive the company's growth and success.