Our Leadership
All of us come together with the singular goal in mind of helping our clients become as successful as possible. We help you steward your resources by making the most of the information you already have and guiding you to efficiently gather and analyze whatever information you still need. People are always at the core of what we do. Here are ours...
Bud Sanders
President and Founder
Bud is a marketing research and analytics executive leader and entrepreneur with over thirty years of experience helping clients find the truth they need to solve their most difficult business challenges. He is committed to making a positive difference in everything he touches, whether through SOS, his writing, or ministry endeavors. When not helping clients navigate toward their success, he can probably be found enjoying coffee somewhere while writing or chatting with friends. His academic credentials include a M.S. in Applied Statistics from Bowling Green and an MBA from Georgia Tech.
Beth Dunn
Research Manager
Beth is a marketing research professional with over 25 years of experience. She enjoys and is proficient at working with data and getting to the underlying story the data is trying to tell. She is a positive go-getter who loves relating to clients and helping them solve their business problems. As the lead of the Data Management function at SOS, she ensures the team always has the information needed to perform at their best. She is frequently the voice of reason on our team. Beth is also passionate about her family and spending time with friends.
Halle Skipper
Operations Manager
Halle brings a number of critical skills to our team, that benefit not only us, but our clients and partners, as well. Beyond being an excellent communicator, her attention to detail, her drive, and her dedication to excellence helps lift the performance of everyone around her. Halle has an incredible desire and capacity to learn, and as the Operations Manager at SOS, she can be found working on all aspects of research studies as well as leading some key, behind-the-scenes initiatives. When not keeping our team on track, she is typically found serving in different areas around the community and her church alongside her husband, (a pastor).
Matthew Adams
Growth & Innovation Manager
Matthew’s outgoing personality and nature make him a natural to help us uncover areas of opportunity for us leading not only to the growth of SOS, but of that for our clients as well, as we develop new services and offerings. Known for his strong work ethic and relentless drive to take things to the next level, he excels in areas of marketing, administration, and client acquisition. His skill set includes research, strategic planning, and team collaboration. When not driving growth and change at SOS, he is probably serving in church or refining his game on the golf course.