OUR PASSIONS
Coming alongside Corporate Research Teams
It has been our experience, spending time on both the supplier and client side of research, that the typical corporate research staff is overwhelmed with multiple projects, many of them with unique and independent objectives.
There is rarely time to look at all of these different pieces as a collective whole. However, by doing so, a more holistic story can be developed involving all elements of research being undertaken, providing a more efficient and effective use of the research dollar.
We provide that independent and objective voice – the “strategic oversight” – that is required to cut through the clutter and the biases, resulting in yet uncovered truths which lead to better decisions... and better outcomes.
Small Business development and growth
Smaller organizations typically do not have access to the type of research and analysis that of large corporations. With smaller budgets and fewer resources in general, they have to make decisions with less information, and often with higher stakes.
We partner with Small Business owners and leadership teams to chart out what types of research and analytics would be most beneficial to their business. Our focus is on helping them put into place plans and processes to get the most out of what marketing research dollars they do have, to help them thrive and grow as an organization.
Helping Non-Profits fulfill their missions
We always welcome opportunities to provide marketing research and consulting services to organizations that otherwise would have no options in this area.
A little information can go a long way for these groups as they strive to fulfill their own missions and visions. When feasible, we will partner with non-profits with much them same model as we do with small businesses, "teaching them to fish", if you will, in as many ways as possible.
As a staff, we are all involved with non-profits close to our hearts, so doing what we can to help becomes just an extension of who we are, not just a business opportunity.